It's all about authenticity, capturing the beauty of everyday life, and memory keeping all your favorite moments with Ali Edwards! Starting in 2004, the oh-so-inspiring Ali Edwards began blogging, holding workshops, and inspiring others in the guided creation of their own memory-keeping projects. All these years later, she's as inspiring as ever with a range of beautiful must-have products for every project on your list. Shop the Ali Edwards line of products here at Scrapbook.com.